Strong Minimal Modern Brand Design for a Multi-Market Brand
With a cross-over brand that needed to fit into both her modern take on a yoga class and her more corporate clients. Alex got in touch to help her create the ideal look and feel that would resonate with her yoga clients.
After chatting with Alex, we decided that we had to use her name as the business name, as she was the main selling factor of the business. Most people that take Alex’s classes like them because they aren’t like a “typical yoga class”, they are energetic, and sometimes you’ll hear the odd swear word or outburst of laughter, while also being challenged and the rest of the class cheering you on when you nail a move you’ve been struggling with.
The irregular circles in her logo represent the energy that a yoga class gives you as it’s all about your journey but also that it’s not about being perfect, it’s about moving in away that helps your body not looking great in an instagram post!
The un-fussy font allows for great creative flexibility in usage options as it needs to easily work alongside video and images as well as on various branded apparel for both male and female members.