Strong opulent brand for the brownie fiend
Ali wanted a brand that needed to identify her as THE person to go to for brownies that doesn’t hold back on flavour combos. She has also developed her recipes to be perfect for freezing and to be posted so you can be ready for any special occasion, or just a Wednesday afternoon. She also wanted it to feel light bright and airy as dealing primarily with chocolate can get a bit dark and boring.
After chatting with Ali, she already had a name “Big Time Brownies”. Ali specialises in offering all of the brownie flavours you could think of and more! She is all about the taste and texture, not too cakey and just the right amount of fudgy gooeyness.
Ali also like’d the idea of using gold in her branding to illustrate the indulgent side of her brownies and the fact they were truly suited to any special occasion. We went with a slightly Art Deco vibe, representing luxury, glamour and exuberance in taste.