Big Time Brownies

Ali has always had a passion for baking, it’s miles away from her day job and lets her totally switch off. She baked brownies for friends and family and supplied Buoy coffee house at Blakeney, North Norfolk with her baked goods.
She took the plunge to make her brownie skills available to everyone, directly. To show how much of a passion Ali has for baking she has extended her house to enable her to have her dream kitchen! I mean why wouldn’t you?

Project Goals

Strong opulent brand for the brownie fiend

Ali wanted a brand that needed to identify her as THE person to go to for brownies that doesn’t hold back on flavour combos. She has also developed her recipes to be perfect for freezing and to be posted so you can be ready for any special occasion, or just a Wednesday afternoon. She also wanted it to feel light bright and airy as dealing primarily with chocolate can get a bit dark and boring.

The result

After chatting with Ali, she already had a name “Big Time Brownies”. Ali specialises in offering all of the brownie flavours you could think of and more! She is all about the taste and texture, not too cakey and just the right amount of fudgy gooeyness.

Ali also like’d the idea of using gold in her branding to illustrate the indulgent side of her brownies and the fact they were truly suited to any special occasion. We went with a slightly Art Deco vibe, representing luxury, glamour and exuberance in taste.


As an absolute photography novice, Leah's guide has been a massive help. I make brownies, and by nature, they are brown and have been pretty difficult to make look interesting. I've been really trying to avoid a brown Instagram feed, but really struggled. The guide walked me through how best to use the photography app that I have had downloaded on my phone for over a year (Snapseed) but avoided because I didn't know how to do anything but add a filter. The guide has taken me step by step through how to set up my photos, how to set my phone camera up to make things easier, and how to edit the photo to create the look I have been longing for. In only a couple of weeks, I have seen so much more activity on my Instagram feed, my photos look bright and interesting, and I've had comments on the quality of my photos, not just on their content. Leah has shown me, that with just a few cheap props, I can create the photos I want from home, and I now understand much more about all the elements required to edit a photo. I have invested in more props, and connot wait for them to arrive so I can experiment more!
I had some one to one social media training with Leah and I learnt loads! I needed to understand more about how it all worked to promote my business and gain more followers. Leah gave me some great tips and the confidence to just get on with it! Since then I have gone from posting once every couple of weeks to posting everyday and my followers are increasing with every post. Thank you Leah!

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Leah has been a corner stone in the creating and branding of my business. And I couldn’t have done it without her. She supports through every step of the way and has Fantastic attention to detail and inspiring ideas. When I’ve no clue what I need or really want on some projects she’s managed to come up with some brilliant answers and not made me feel out of touch. Leah can help with any design need big or small. Just the best person to have on your team.