Endure Stronger

Project Goals

Strong brand for the endurance athlete allowing for sub-brands

Sam wanted a brand that needed to identify her as the go to person for endurance training results. Sam and her team, have a no none-sense attitude to what needs to be done to get you where you want to be.

She wanted an umbrella brand that will let her then be able to target other specific athletes within the endurance category. Sam also needed it to be in a format that would be scalable and work just as well online as well as in print or on apparel.

The result

After chatting with Sam, she already had a name “Endure Stronger”. The fitness community is very competitive (no pun intended) so finding a name that embodied what Sam and her team could offer that wasn’t already taken was a challenge in it’s self.

Sam wanted to use red and blue in her branding as these are a strong colour pairing and also colours associated within the fitness industry.

I customised two typefaces to make something unique that illustrated that in order to get better at something it was going to require work and not a quick fix. This was done by using angular lines to represent the ups and downs and stops and starts that you will have along the way; as well as growth with the stronger word being bolder than the endure, they lock into each other as they work hand in hand as a process.

As an absolute photography novice, Leah's guide has been a massive help. I make brownies, and by nature, they are brown and have been pretty difficult to make look interesting. I've been really trying to avoid a brown Instagram feed, but really struggled. The guide walked me through how best to use the photography app that I have had downloaded on my phone for over a year (Snapseed) but avoided because I didn't know how to do anything but add a filter. The guide has taken me step by step through how to set up my photos, how to set my phone camera up to make things easier, and how to edit the photo to create the look I have been longing for. In only a couple of weeks, I have seen so much more activity on my Instagram feed, my photos look bright and interesting, and I've had comments on the quality of my photos, not just on their content. Leah has shown me, that with just a few cheap props, I can create the photos I want from home, and I now understand much more about all the elements required to edit a photo. I have invested in more props, and connot wait for them to arrive so I can experiment more!
I had some one to one social media training with Leah and I learnt loads! I needed to understand more about how it all worked to promote my business and gain more followers. Leah gave me some great tips and the confidence to just get on with it! Since then I have gone from posting once every couple of weeks to posting everyday and my followers are increasing with every post. Thank you Leah!

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Leah has been a corner stone in the creating and branding of my business. And I couldn’t have done it without her. She supports through every step of the way and has Fantastic attention to detail and inspiring ideas. When I’ve no clue what I need or really want on some projects she’s managed to come up with some brilliant answers and not made me feel out of touch. Leah can help with any design need big or small. Just the best person to have on your team.