Strong brand for the endurance athlete allowing for sub-brands
Sam wanted a brand that needed to identify her as the go to person for endurance training results. Sam and her team, have a no none-sense attitude to what needs to be done to get you where you want to be.
After chatting with Sam, she already had a name “Endure Stronger”. The fitness community is very competitive (no pun intended) so finding a name that embodied what Sam and her team could offer that wasn’t already taken was a challenge in it’s self.
Sam wanted to use red and blue in her branding as these are a strong colour pairing and also colours associated within the fitness industry.
I customised two typefaces to make something unique that illustrated that in order to get better at something it was going to require work and not a quick fix. This was done by using angular lines to represent the ups and downs and stops and starts that you will have along the way; as well as growth with the stronger word being bolder than the endure, they lock into each other as they work hand in hand as a process.