Carey has over 5 years experience rowing for Norwich Rowing Club, competing for seats in the top crews. He wanted to take his passion for fitness – specifically rowing –  and numbers & analytics to create a programme that was tailored to individual athletes and their end goals.

Project Goals

A brand specifically targeting the ERG market with room for sub-brands.

Carey wanted a brand that tailored ERG programming, turning weakness into strength, boosting aerobic capacity and helping you achieve your personal fitness goals.

The result

After chatting with Carey, he wanted something that was inspired by the CrossFit Games and the raw and ruggedness of working out in a warehouse style environment. As the CrossFit industry are the primary audience that use various Erg machines outside of indoor rowers.

We went with the a slightly grunge texture on the typeface to illustrate that rawness/warehouse vibe that most of the crossfit industry have over other more commercial gyms. Also lets face it, if you’re working out to your max you aren’t going to be looking pretty!  To make the Erg element stand out and make it easier to read we made the weights of the fonts different to have more of a contrast. The little lightning bolt was added to represent power but also charge, the programming is designed to make you reach your full potential.

Carey also need some graphics to go along side his branding that he could use in his seminars and social media posts, these were all designed specifically to illustrate the fundamentals of getting the best out of your rowing/bike/ski erg techniques and all tied in to the ERGWod branding.

As an absolute photography novice, Leah's guide has been a massive help. I make brownies, and by nature, they are brown and have been pretty difficult to make look interesting. I've been really trying to avoid a brown Instagram feed, but really struggled. The guide walked me through how best to use the photography app that I have had downloaded on my phone for over a year (Snapseed) but avoided because I didn't know how to do anything but add a filter. The guide has taken me step by step through how to set up my photos, how to set my phone camera up to make things easier, and how to edit the photo to create the look I have been longing for. In only a couple of weeks, I have seen so much more activity on my Instagram feed, my photos look bright and interesting, and I've had comments on the quality of my photos, not just on their content. Leah has shown me, that with just a few cheap props, I can create the photos I want from home, and I now understand much more about all the elements required to edit a photo. I have invested in more props, and connot wait for them to arrive so I can experiment more!
I had some one to one social media training with Leah and I learnt loads! I needed to understand more about how it all worked to promote my business and gain more followers. Leah gave me some great tips and the confidence to just get on with it! Since then I have gone from posting once every couple of weeks to posting everyday and my followers are increasing with every post. Thank you Leah!

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Leah has been a corner stone in the creating and branding of my business. And I couldn’t have done it without her. She supports through every step of the way and has Fantastic attention to detail and inspiring ideas. When I’ve no clue what I need or really want on some projects she’s managed to come up with some brilliant answers and not made me feel out of touch. Leah can help with any design need big or small. Just the best person to have on your team.