Jenny knew she wanted something a little abstract to represent the fact she did photography (the circle of the lens) but also the fragile and care that is taken when capturing parents newborns and young children. (the feather), without being overly feminine.
She needed it to be suitable to use as a watermark on her photos. As well as using gold that meant she didn’t have to use gold foils for printing. I came up with various versions of her logo that were suitable for print but also social media that let her have a gold effect but with out incurring high printing costs by using gold foil, unless she wanted to.